• Andre Amir

#CatchTheSignature: Time Travel with UOMO Salvatore Ferragamo Signature



Florence 2127: a time travel in the future with the new UOMO Salvatore Ferragamo Signature.


The third chapter of the UOMO franchise tells of a future Florence where an audacious, ambitious man reaffirms his strong personality and the unmistakable, timeless style of Salvatore Ferragamo.


The story of this man and of the new fragrance take place in Florence in 2127, a symbolic date, exactly 200 years after the trip that brought Salvatore Ferragamo back from California to Tuscany, where he had started to build the success of his brand.

In this futuristic vision, typical of the brand, three different men are competing in a Ferragamo race.


On a challenging urban circuit the UOMO Salvatore Ferragamo bottles become racing vehicles, while futuristic lights and chiaroscuro alternations emphasize the speed effect and the finish details of each flacon in a continuous combination of reality and fantasy. The circuit in the video has the shape of the Salvatore Ferragamo’s Creations logo designed by Futuristic Lucio Venna.


THE FRAGRANCE

Perfumer: Alberto Morillas

Olfactive family: Oriental Leathery


Alberto Morillas interprets this trip creating a darker fragrance that leaves a rich and bold lingering sensation, among leathery notes reminiscent of the Florentine tradition and a new sexiness made of Coffee’s darkness and Tonka Bean.


UOMO Salvatore Ferragamo Signature opens with the shakening freshness of Italian Citrus, reminding of the wild Calabrian lands; while Grapefruit and Mandarine essences are galvanized by the dynamism of Pink Pepper. Crafted woody elegance follows in the heart of the fragrance, shaped by the sophisticated Cypress signature and the fierceness of Cardamom and Cinnamon. Deep and dark, the notes of Tonka, Coffee, Patchouli and Leather blend in the dry down to put the finishing touches in the quintessence of Italian manliness.




THE DESIGN

The iconic #UOMOSalvatoreFerragamo flacon is dressed in a sophisticated total matte blak outfit that recalls the timeless elegance of a Salvatore Ferragamo tuxedo.

On the two sides of the flacon, engraved in the glass the historic Ferragamo logo designed by futurist painter Lucio Venna in 1930, a reminder of the link the brand has always had with art.

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