It seems like Balmain is following the footsteps of Burberry and Celine when they unveiled new logo and monogram earlier this month.
Olivier Rousteing, Balmain's creative director since 2011, began his letter to the press:
"Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them."
The monogram, which amalgamates the letters P and B, is a reference to company founder Pierre Balmain and Paris, home of its Maison. Both logo and monogram were designed in collaboration with Paris-based design studio Adulte Adulte.
"This new B, echoing some of Pierre Balmain’s mid-century monogram designs, works well for patterns and adornments for the house’s many collections. My team and I look forward to exploring new ways to incorporate it into future designs," said Rousteing.
Rousteing ends the letter by saying, "My team and I look forward to exploring new ways
to incorporate it into future designs".
Image courtesy of #Balmain